规则1：贴面场合

　　Rule 1: the circumstances

　　社交贴面礼只适用于社交场合，商务场合不适用。商务场合的招呼方式多为握手（{商务社交礼仪}如何握手才能给对方留下良好的印象呢？）。如果客户，同事，上司对你行贴面礼，表示你们的关系已经达到一定的亲密程度，并且他非常欣赏你，这种欣赏不仅仅出于工作层面，更多是个人层面的，而他正在用行贴面礼的方式表达这种欣赏。这时候建议你，恭敬不如从命，愉快地接受吧！

　　The social kissing is“social”, not professional. In a working environment you shake hands (you may find the associated rules in our previous article here{商务社交礼仪}如何握手才能给对方留下良好的印象呢？) If a client, a colleague or your manager initiates a cheek-kissing with you it means your relations have reached a certain level, this person appreciates you personally and not only professionally. He or she wants to give you a form of privilege in the way of greeting you. I advise you to take it as an honour.

　　社交场合

　　在正式的社交场合例如庆典，晚宴等，只有非常亲密的朋友或亲人之间才会行贴面礼。对于那些关系不太亲密（朋友的伴侣）或仅有几面之缘的人，仍然采用握手的方式或者点头致意。

　　非常轻松随意的社交场合中，即使是初次见面的人之间也很有可能行贴面礼。

　　In a formal social environment, such as a ceremony, a gala, people would only practice the cheek-kissing with very close friends or relatives, and would still shake hands or do a head sign to greet the wife, husband or friends of these people if they don’t know them.

　　In a friendly or casual environment, the cheek kissing may happen even between people meeting each other for the first time.

　　法国前总统夫人Carla Bruni正在和西班牙王后Letizia行贴面礼

　　Carla Bruni-Sarkozy, theformer France’s first lady, doing a cheek kiss with Letizia, Queen of Spain

　　规则2：性别

　　Rule 2: the gender

　　女士

　　女士可以对男士或女士行贴面礼，没有非常严格的禁忌。

　　They may practice the social kissing with either women or men without gender restriction.

　　男士

　　男士与男士之间只有在特定情况才会行贴面礼。例如亲密朋友或者亲人：父亲和儿子，祖父和孙子，表亲，叔侄等等。亲人之间不行贴面礼可能会显得关系疏远。另外，同属于一个团体的男性之间也会行贴面礼：运动队员间，同性恋之间，同宗教，或者同一个圈子或组织之间。此时，贴面礼可以表示“我们同属一个团体”。

　　A man would get involved in cheek-kissing with another man under certain circumstances. First of all, close friends or men who are related: father to son, grand-father to grand-son, cousins, uncles and so on. The contrary would be considered as a lack of affection. Then, between people of a same community: sport team, homosexuals, some religious or associative circles. Here the cheek-kissing is a sign of recognition “we belong to the same group”.

　　西班牙老国王胡安卡洛斯和费利佩六世（父子）

　　Juan Carlos I, former king of Spain，and Felipe VI（father and son）

　　例外情况

　　阿拉伯国家中，只有同性间才能行贴面礼，男性对男性，女性对女性。男女之间行贴面礼是不合适的。

　　In Arab countries, the cheek-kissing is only practiced between same genders: men to men, women to women, it would be inappropriate between a man and a woman.

　　规则3：谁先发起？

　　Rule 3: who initiates it?

　　商务场合

　　高职级的人先行发出贴面礼的请求，表达出他/她对某位下属的赞赏。

　　As you may imagine, it has to come from the most senior person, who would like to show a special recognition to somebody from a lower position.

　　传统意义上，“女士优先选择打招呼的方式”，因此女士应该先发出贴面礼的请求。如今这条规则并不十分严苛，男士也可以优先发出贴面礼的请求，但是要特别注意自身这一行为不会让对方误解。

　　Traditionally, the rule was “a woman chooses the way she wants to be greeted”, thus initiates the cheek-kiss if any. Nowadays it is no longer so strict, a man could initiate it but should pay attention that this gesture couldn’t be wrongly interpreted.

　　规则4：亲吻

　　Rule 4: the kiss

　　禁忌

　　特别注意，无论是同性间或是异性间，无论哪个国家，贴面礼并不真的是亲到对方的脸颊，否则有可能会冒犯到对方。

　　Unlike its name, the cheek-kissing doesn’t involve a kiss with the lips pressed on the cheeks, that would be perceived as disgusting by the receiver, no matter the gender or the country of origin.

　　建议

　　脸颊贴脸颊，嘴巴在空气中发出亲吻的声音。记得一定要发出轻轻的亲吻声音哦！

　　You press cheeks against cheeks, and do a light “smack” in the air. Beware, you need to do a light “smack” sound, not doing it would be a mistake.

　　希拉里与英国外交大臣行贴面礼

　　Hillary Clinton practicing cheek-kissing with Britain's foreign secretary

　　规则5：需要避免的错误

　　Rule 5: faux-pas to avoid

　　有些电影中，行亲吻礼的双方只是发出亲吻的声音，而脸颊并没有贴在一起。这是不正确的，因为这会让人觉得你讨厌对方，跟他/她行亲吻礼是不得已而为之。

　　另外，行贴面礼时不要双手都抓住对方的肩膀。

　　You may have seen it in some movies, the “air kiss”, people kissing each other without touching their cheeks. Avoid it, it would mean you find the other person disgusting, and get involved in the cheek kissing only because your have to.

　　Also don’t grab the two shoulders of the other person.

　　脸颊一定要贴上。右手轻轻搭在对方的肩膀上，不要过于用力地抓住对方的肩膀。

　　You need to be cheeks against cheeks, this is the proper way. You may also gently lay your right hand on the left shoulder of the other person, without grasping it firmly. Just a simple contact.

　　规则6：先贴哪面？贴几次？

　　Rule 6: Which cheek first, how many kisses?

　　起始脸颊

　　先贴哪面往往取决于在哪个地方。如下图，为法国各地区贴面礼起始脸颊。

　　It actually depends from the country you are at. For instance, here is the map of France for the cheek which start first.

　　大多数国家和地区都是先贴右脸颊，但也有部分地区先贴左脸。稍后为您介绍不同国家的风俗。

　　In most of the countries the right cheek goes first, but be prepared to give the left one first. See below for the specificities per countries.

　　贴面次数

　　贴面次数也视地区而定：1次，2次，3次甚至4次！仅仅是法国，不同地区的贴面次数就不同。

　　Here again it depends: 1, 2, 3 or even 4 kisses and more depending on the country! Just for France there are many variations:

　　大多数国家贴2-3次。建议最好是先贴右脸，贴两次，这是最不容易出错的做法。

　　Generally in the world two or three kisses are the most common. To summarize, give the right cheek first and do 2 kisses, this is how you have the less chances to get wrong.

　　规则7：各地风俗

　　Rule 7: World’s specificities

　　行贴面礼的国家

　　在欧洲的南部，贴面礼作为打招呼的方式是非常常见的，做好心理准备哦！西班牙和葡萄牙，先贴右脸；意大利和希腊先贴左脸，都是贴两下。欧洲东部也是贴面爱好者的聚集地，尤其是在俄罗斯，人们通常贴两下或是三下。

　　In Southern Europe, cheek-kiss as a way of greetings is extremely common, so be prepared! You start with the right cheek first in Spain and Portugal, the left in Italy and Greece, with 2 kisses. Eastern Europe is a region of kissers too, especially in Russia, with 2 or 3 kisses.

　　如果到南美洲去旅游，会发现人们非常频繁地行贴面礼，尤其在阿根廷和乌拉圭等南部国家。

　　If you travel through Southern America, you will notice how frequent it is for people to greet each other with a cheek kiss. In southern countries like Argentina or Uruguay men also often practice the cheek-kiss.

　　阿拉伯地区也经常行贴面礼，不同国家间风俗不同。

　　The Arab world is also practicing the cheek-kissing, with many variations depending each countries.

　　不行贴面礼的国家

　　欧洲北部，很少有人愿意行贴面礼。在英国贴面礼并不是很常见，但是它正渐渐地在中产阶级和上层阶级中时兴起来。在德国或是北欧，即使是在熟识的人之间，人们也不太行贴面礼。

　　In Northern Europe you will encounter few persons willing to do a cheek kiss with you. In the United-Kingdom it is not common, but it is starting to be fashionable in the middle and upper class. In Germany and Scandinavia, 2 persons who know each other very well might do it.

　　美国和加拿大的英语区，人们不行贴面礼。但近期由于一些电影和媒体的原影响力，贴面礼也渐渐被人们所熟知了。在加拿大的法语区，人们从左脸颊开始，贴两次。

　　In the United-States and in the English-speaking part of Canada the cheek-kiss is not used, although it is getting more widespread due to the influence of movies and some Medias. In the French-speaking Canada you will do 2 kisses starting with the left cheek.

　　除了菲律宾和印度尼西亚的部分地区，亚洲国家通常不行贴面礼。甚至在某些地区，人们认为用脸去贴对方是一种冒犯的、令人不快的行为。

　　Excepting in Philippines and in some parts of Indonesia, the cheek kiss is not an appropriate way of greetings in Asia. On the contrary it is considered as an offensive, or even disgusting action in several Asian cultures.

　　如果你非常不喜欢贴面礼，最简单直接的方法就是：主动与对方握手！

　　If you are really disgusted by the cheek-kiss I can give you a very simple solution to avoid it: stretch your hand first!

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　  (来源：Guillaume)